Think of your favorite artist’s music tour. You probably have in mind first the beat and rhythm of their music, their soulful lyrics, the lights on the stage, and the joy of the crowd of your fellow fans. What you don’t usually get to see is all the work put in behind the scenes to keep the tour running smoothly. Someone has to chase down payments, manage six-figure merchandise runs, and handle the accounting chaos of tax codes across national borders.
That person behind the curtain is probably someone at ICONAC. This global business management firm supports the professional finances and business operations of more than 130 artists, ranging from international headliners to underground innovators, while remaining intentionally out of the spotlight.
ICONAC is a U.S.-based company founded by music lover Daniel Berrocal and operates out of Los Angeles and New York. They provide financial services that are tailored to the unique needs of rising and established stars in the entertainment industry. That means tour budgeting, royalty tracking, insurance planning, cash flow management, and tax strategy. But while those terms may sound like dry tasks from the worlds of accounting and event planning, the firm is driven by a deep love of entertainment culture and stirring music.
“ICONAC was founded to put the artist first,” said Berrocal. “I saw too many creatives being treated like an afterthought in their own financial lives. They were confused by outdated systems, unclear reporting, and a lack of real guidance. I wanted to change that. What sets ICONAC apart is that we’re built for the way artists actually live and work today. We’re tech-forward, fast-moving, and deeply collaborative. We don’t just track numbers, we help our clients make sense of them, stay in control, and grow with purpose. At the core, it’s about giving artists the clarity and confidence to focus on their careers while we handle the business behind the scenes.”
Over the years, Berrocal’s firm has become a major player. ICONAC’s roster reads like a Who’s Who of forward-thinking music, and thriving underground venues like The Ave in Philadelphia. Clients include film director Niki Caro, legendary artist Gary Numan, mastering engineer John Greenham, Twitch streamer Jericho, and musicians Subtronics, Svdden Death, Of The Trees, and Steve Lawler.
But ICONAC isn’t just about chasing clout; they are about supporting the icons by building a thriving business infrastructure for artists and creatives who are trying to make it big in 2025 and beyond. Whether their team is at work securing certificates of insurance (COIs) for a European festival run or helping a creator prepare the paperwork to purchase their first home, ICONAC takes the stress of running the day-to-day business off the artist’s shoulders. That way, the artist can focus on what they love and do best: bringing you great music. Though U.S.-based, ICONAC also serves many international artists coming to America. ICONAC handles not only business formation and demystification of the U.S. tax code, but also cross-border logistics, social security number application, and vehicle leasing. Whatever the creator needs to tour the U.S. and profit from their music here in the States, ICONAC helps them get it done.
Part chief financial officer, part business mentor, and part safety net, ICONAC does the work necessary to keep the show running. They offer musicians and other artists a tiered support model (with Core, Plus, and Unlimited plans) to make their services accessible to artists whose work is worthy but who haven’t yet drawn large audiences. And their “Profit First” approach means that the artists are paid first, before checks get cut to anyone else.
“For us, operational trust means staying three steps ahead,” said Jasmine Kwok, Director of Operations. When explaining how ICONAC shows up in real time for clients, what operational trust means, and what ‘creative freedom’ looks like from the inside, she adds, “We don’t wait for problems to pop up; we solve them before the client even sees them. Our job is to take the weight of the financial side off their plate so they can focus on creating. When an artist knows there’s money in the bank, savings set aside, and bills are paid, they can finally exhale and get back into their creative zone.”
ICONAC has an all-hands-on-deck, zero-ego culture that prioritizes personal attention and responsiveness to its artistic clients rather than automation. Sometimes a phone call is more important than an online dashboard. After all, music is personal, and the music industry is about its people.
Nicholas Aliantro, a lead business manager at ICONAC, adds, “Being a business manager for touring DJs means constantly juggling numbers and people, often in real time and across time zones. Tour budgets are tight and always changing. What you plan on paper rarely survives the road. I’m tracking payments, managing last-minute expenses, and sometimes handling personal stuff too, all while making sure the artist can focus on performing. Late-night calls and unexpected costs are part of the job, but so is being calm in the chaos. At the end of the day, it’s about keeping the business on track without losing sight of the human behind the music.”
As the industry accelerates and becomes increasingly fragmented, it is also shifting toward a more creator-led approach, which is the movement ICONAC aims to support. Independence requires not only grit and a relentless sense of vision but also stability, transparency, and long-game thinking. In 2025, creative freedom means more than just owning your master files. It also means resting assured that your invoices are paid, your taxes are handled, and your financial future is protected. And that is where ICONAC can help.
The information provided in this article is for general informational and educational purposes only. It is not intended as legal, financial, medical, or professional advice. Readers should not rely solely on the content of this article and are encouraged to seek professional advice tailored to their specific circumstances. We disclaim any liability for any loss or damage arising directly or indirectly from the use of, or reliance on, the information presented.
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