Music videos are the perfect bastard child of art and commerce, even more than pop music itself. A promotional visual accompaniment to a popular song doesn’t need a coherent narrative (although on rare occasions, they do). It just needs to suit the song, sell the record, and possibly make the artist look cool. But since […]
It was a banner year for producers. The Neptunes — a major commercial force since Ol’ Dirty Bastard’s “Got Your Money” — helmed more great songs than we could fit on this list. (Shout out to NSYNC’s “Girlfriend,” an all-time classic boy band single.) Timbaland, Kanye West and Dr. Dre were similarly on fire. It […]
Back in February, Phife Dawg’s estate released a new version of “Nutshell PART 2,” a song that was originally released in 2016 that featured none other than Busta Rhymes and Redman. The track hails from Forever, the upcoming posthumous album from Phife. A video came along with that release, and now there’s an even longer director’s […]
SPIN launched in the peak MTV era, when an innovative — or even just salacious — music video could make or break an artist. Thirty five years later, YouTube is an obligatory part of any promotional push, but no one’s counting on a mind-blowing clip to sell a record. (The views do often matter — just […]